For modern businesses, standing out from the crowd is everything. Yet, it’s no easy feat when there are a thousand rivals all clamouring for attention within your city. You can invest heavily in your online presence. This is a tried and tested way to boost credibility and get your name and brand out there. You can get creative and experiment with experiential marketing. None of…

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Property guardianship isn’t for everyone. It certainly isn’t for the irresponsible or those who don’t understand that there are certain duties to uphold. As a matter of fact, it’s reserved only for those who understand that they won’t be living like a king for a while, and for those who are willing to make some sacrifices. You see, property guardians don’t get the same rights…

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We often associate video walls with product launches and events such as trade shows and exhibitions, but the experts will tell you that there’s a lot more you can accomplish with a professionally-designed and installed video wall for your business. Video walls actually have an array of uses for any type of business, and you’d be surprised at how useful they can really be. Here,…

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Why Content Is Still King

Posted by October 10, 2016

“Content is king” has been an adage in the business world for over a decade, and it is still true. Not only is content still king, it reigns supreme. The only reason someone could claim that this isn’t the case is by pointing out that certain kinds of content are not as effective as they used to be. However, the basic principle that you need…

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If you are planning a printing project for your marketing department or for your small business you need to first understand exactly when you are looking for. Many businesses make the mistake of assuming that one sheet of printed paper or card is the same as another. A flyer is the same as a leaflet, right? And that’s the same as a brochure? Wrong. There…

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Pull up banners and Pop up Banners are essential when you are planning how to raise the profile of your business or draw attention to a new offer or sale. These types of display banner are highly useful for imparting small amounts of key information to the people who need it – and want it – the most. Display banners are also relatively economical and…

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Have you ever needed something translated from your language to another and since you don´t have any professional translators on your team, you go ahead and do it yourself; or rather, you have an online translating program do it for you. But, how reliable are those translator sites? You know; the ones where you put in the original language on one side, you click a button and…

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Infor is a really mediatized business enterprise software company that gained a huge growth in the past 3 years. That is basically because of the influence of the new president. Charles Phillips was Oracle’s president and ever since he became the head of Infor, the strategies that worked really well at Oracle have been implemented in the new venture. Charles was always keen on making…

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You started a new company, have built a new brand, and are ready to grow your baby into a full functioning machine. Congratulations, because the first step is the hardest part. At the same time, you’re also just getting started and there is still lots and lots to take care of to ensure success.   One of the steps that has to be done nowadays…

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Designing a winning exhibition stand is harder than it looks. It takes thought, time and creativity to get it just right. But when it’s right, it can help to draw in visitors from afar and convey your messages in a quick and easy way. Here are 5 design tips for your next exhibition stand: Less is more When it comes to designing a display, less…

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