When you first start your business, you are going to know all of its features intimately. When a company begins to expand however, areas of your company might start to slip away. Of course, this is often a good sign that your company has become too large to manage by one person alone. While delegation plays an important role in an expanding business, it can damage the level of information those running the business receives. In this article, we’ll look at some methods that can be set up by growing businesses to make sure those running it still have the same knowledge of what’s going on within the company, as they did on the day it started.


For many companies, maintaining a good brand is vital to their success. When you are first running a business your brand is your own name and reputation to some extent. While as it grows the brand has got to relay to the public a desired image of your company as a whole. A company CEO, due to the less direct interaction with customers, will find it harder to gauge how the brand is performing at these later stages. Brand tracking can help resolve this issue. This takes the form of compiling a short survey for members of the public. You may ask them to recall brands in a certain category, see how willing they are to purchase a particular brand, or recommend that brand to a friend or family member. These types of questions allow the full extent of your brand’s health to be known. If brand recall is low and purchase intent is high for example, you know the problem lies in brand awareness and not the product/service itself.


On a personnel side of things, without the right structure in a company, lines of communication can become distorted very quickly. Putting the right structure in place when the business is growing is crucial in overcoming this. A rigid management system with clear lines of communication back to the top of the company has to be set up. The idea here is two-pronged. As a CEO or other senior position you don’t want to be deluged in information, this can paralyse affirmative action, and can do more harm than good. While at the same time you don’t want to be starved of information and make decisions that have no backing. Therefore, this management system allows the right type of information to filter up from anywhere in the company. While if it is information/a problem a manager can handle, they can do so without disturbing someone higher up.